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Can technology predict your break-up?

January 10, 2019
|
thebigstory

Yes, probably. But how? And why would tech companies want to do this? Simple. They already have your data, and there’s money to be made selling stuff to newly single people. The more interesting question, of course, is would you want to know the answer if they offered to tell you?

Expiration Dating is the subject of a Black Mirror plot, sure, but long before the advent of Big Data, research was trying to determine what makes couples stay together. And as technology gets better, so do the predictions. All your smartphone, or smart speaker, or web history offers is more precise data for an equation we’ve long been working to solve. So how do algorithms judge the quality of your partnership? And should you take their word for it?

GUEST: EJ Dickson, writer, Vox, Rolling Stone, the New York Times

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