It's become the brand synonymous with imitation meat. It seems to arrive in a new chain every day. And the process by which it is made offers Canada a huge opportunity.
Why has Beyond Meat stomped on the competition? What makes it different from other meat substitutes? How does the substance come together? And why is the key to what could be a multi-billion-dollar industry a simple yellow pea that's grown on the prairies?
GUEST: Jake Edmiston, Financial Post