Tim Hortons has been the most Canadian coffee shop for so long, it's not a stretch to call it part of our national identity. They had done such a good job of positioning themselves as the "average Canadian" coffee and donut shop, people who never went there sometimes even felt a little guilty about that decision. But then came the chilli, and the chicken strips, and the artisan-style grilled cheese. Now Tim Hortons is opening their very own innovation cafe– and it's unlike any Tim Hortons you've ever been to.
So what, exactly, is the plan here? Why has the company spent so much time recently focusing on offering things that aren't their core products? What has become of the Tim Hortons that was mythologized in so many commercials between hockey games?
GUEST: Corey Mintz, food reporter