It seems Impossible. Plant-based meat products were supposed to take us Beyond our love for beef, save the environment and maybe even make us healthier. For a while, it seemed the hype was real, and the growth was sustainable. Billions of dollars were spent backing that up. Three years later, it's pretty clear something went wrong.
Where did the hype come from? What was expected from these products and how did they fail to deliver? What happened to the plant-based meat revolution?
GUEST: Deena Shanker, Bloomberg food industry reporter